System messages !

OnlyDev carries out deep discovery and market research so a company can test a product idea before a single line of code is written or before a digital product lands in a new market. We verify what we find against trustworthy local sources in every target region, which helps you land on the product model and go-to-market strategy that fit best.
Here is how the research breaks down:

Market overview
1. How large the addressable market is
2. The dominant players active within it
3. Rival products and services that are already live
4. How many similar solutions are already in use, whether direct competitors or substitutes. On request, we can supply this data for a range of countries.

Characteristics of the local target audience
1. What users genuinely gravitate toward
2. Obstacles that stand in the way of entering the market
3. The product and service trends of the moment

A look at comparable products
1. The feature set of rival products
2. A breakdown of competitor pricing
3. The distribution channels already serving similar products
4. A rundown of the vendors, partners and providers behind comparable solutions.

Pricing analysis
1. Competitor pricing seen across the various segments
2. A margin analysis of comparable products in the market

Any company intending to launch or sell a digital product to users across various countries and languages needs online research. With current tooling, our analysts examine the toughest players on the web and lock in a go-to-market approach that wins for the product.
Online research breaks down as follows:

Rival product analysis
1. The feature set of similar products sitting at the top of search
2. Pricing of competitors' products among the top search results
3. A look at the channels competitors sell through
4. A report on the leading vendors and providers behind comparable products in the region where your audience lives.

Pricing analysis
1. Competitors' online pricing across segments
2. How much competitors pour into online acquisition
3. A margin analysis of comparable products online

SEO research
1. A technical and content SEO audit of the site
2. A review of industry keywords and phrases in the relevant language

The competitive landscape online
1. A look at the main competitors ranking at the top of search
2. An analysis of a competitor's keywords and phrases
3. An analysis of a competitor's traffic
4. A breakdown of a competitor's traffic channels

When you carry software into new markets, few assets are worth more than a solid product strategy. A strong one lets you:
1.Point the product in the right direction and steer where the budget flows
2.Get more back from every dollar you put into growth
3.Keep from wasting spend on channels that fall flat

OnlyDev will craft a strategy to carry your product into one country or many. We stick to an approach built for you and choose the channels that return the most on your investment. The strategy breaks down as follows:

SWOT analysis:
Among the clearest ways to weigh the internal and external forces acting on a product or project is a SWOT analysis. Handled well, it lets you judge where your company is strong and where it is weak, uncover fresh openings, and surface the risks of launching somewhere new

Goals and objectives:
Building on what the research turns up, OnlyDev will set no fewer than three strategic goals for your business.

Product and positioning recommendations:
We assemble a set of recommendations for creating or reshaping your product for a new audience across several price tiers. Each one rests on users' purchasing power, tastes, preferences, culture and the trends of the day.

Budget and schedule:
OnlyDev will set out several budget options and timelines for carrying the strategy through.

Forecasting budget, conversions and sales
Leaning on current digital tooling, we estimate the budget you will require, along with the conversion rates and sales each channel is likely to bring.

Rollout plan:
The rollout plan lays out the channels, tools and communication methods tied to reaching the goals of the product and launch strategy.

Bringing a product to a new audience can turn into a tough undertaking. Owing to differences in language and culture, a brand that clicks with users in one market may come across quite differently somewhere else. When the brand strategy is built with people who understand the local context, the odds of a misstep drop sharply once your product appears in another language or another country. A well-made brand strategy lets the product bend across cultures and languages without losing who it is. We build brands that suit the tastes of your target audience and mirror your company's values and strengths.
A digital brand strategy is built from:

Audience intent analysis
A strong brand strategy hinges on grasping what your audience truly cares about. Our experts study the search queries people use to track down products like yours online. Out of that data we form a way to talk to the audience you have picked.

Brand positioning
Here we tackle two questions: what makes your company stand apart, and why should a user choose your product ahead of any other?

Product content and collateral strategy
Turning out clean, professional materials to back a product launch is something we know well. Depending on your needs, we can produce:
1.Print and digital brochures about your company
2.One-pagers laying out your services
3.Product catalogs
4.Corporate videos covering your company and products

Messaging strategy
A messaging strategy maps out how you carry your brand's story to prospective users. Your audience may have plenty in common, yet separate segments still hold different needs and wants. We help you build imagery, video, copy and messages that read clearly and appeal to every one of them.

Brand, logo and tagline design
Keeping culture and language front of mind, we put forward brand directions, taglines and logos suited to your target audience in each market.

UX design consulting
No tool matters more for growing the brand than your website or app. It is where your audience finds out who you are, what you do and how you do it. OnlyDev weighs in on every part that counts, from navigation and structure through to that all-important call to action, so the product pulls its weight for your brand.

Content strategy
A brand's strength rests on its reputation and its look. We shape a strategy around visual pieces such as banners and video, paired with the informative content that turns an audience into users.

Business strategy analysis
Clearly defined goals are something every business needs. Working side by side with you to sharpen your brand and reach the outcomes you want, we help you assemble a strategy that delivers them.

Target audience analysis
What we have seen is that products with a clearly defined audience grow fastest of all. OnlyDev helps you identify the audience that suits your product best.