In a marketing world that never sits still, programmatic advertising delivers a structured, automation-first method, letting you trial ideas freely, go live within hours and expand the reach of the software products OnlyDev creates.
what is programmatic advertising?
Put briefly, programmatic advertising means buying and selling ad space in real time via automated platforms. Across this ecosystem, sellers and buyers swap impressions over the entire web, spanning websites, social networks, streaming, audio and video content.
Behind the scenes, these platforms rely on sophisticated algorithms, machine learning and rich analytics. By reading behaviour, demographics, cookies and browsing history, they select the ad best suited to a particular user or to reaching a defined objective.
The payoff of going programmatic
Follow the numbers
Real-time reporting reveals how every campaign is doing, letting you rework budgets and plans on the spot as new figures arrive.
Target the right audience
With retargeting, you concentrate spending on people who have already engaged with your product, so every dollar lands where it matters.
Greater scope to scale
Building the analysis on consumer data, you can refine your targeting settings and work out which ad formats resonate most with your audience.
The mechanics of programmatic buying
Real-time bidding (RTB)
Through a demand-side platform, an open auction handles the programmatic purchase and sale of ad impressions the moment they come up.
Ad exchanges
This is where the highest bidders secure ad inventory. From the seller's perspective, such marketplaces go by supply-side platforms (SSP).
Private marketplace (PMP)
A similar auction, but strictly by invitation, in which a handpicked circle of members trades premium ad inventory amongst themselves.
Preferred deals
A one-to-one agreement between seller and buyer that hands the buyer first choice of ad impressions ahead of the open auction.
The channels we advertise on
We run programmatic campaigns on the channels that count the most. Practical staples of any brand's digital marketing, these formats earn their place in your advertising plan.
Social network ads
Display ads on sites
Video advertising
Considering a programmatic advertising campaign with OnlyDev? Drop us a request and we'll take you through the pricing.
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